Discover how to write emails that really convert
Email marketing writing is a key part of keeping your readers interested, getting them to buy, and building long-lasting relationships with customers in a world that is constantly changing. But how do you write emails that get people’s attention and get them to take action?
In this comprehensive blog post, I will go over the fundamentals of creating high-converting emails, discuss career options in email marketing, and present practical methods for increasing open rates and click-through rates.
Learning how to do email marketing is a skill that can open up many job possibilities and steady income streams, whether you’re a business owner, a marketer, or someone looking for work-from-home jobs. Let’s learn more about email marketing and how it can help your business or career.
Why Email Marketing is Still a Game-Changer in 2024
Even though social networks and chat apps have become more popular, email marketing is still one of the best and least expensive ways to reach people. Businesses can talk to customers directly through it, and they can adapt messages, keep leads interested, and get them to buy.
Email marketing also has one of the best returns on investments (ROIs). Studies show that companies get back an average of $36 for every $1 they spend on it.
The Benefits of Email Marketing
- Direct communication: Emails go straight to the inboxes of your viewers so you can send them personalized messages.
- Cost-effective: Email is a cheap medium with a high chance of conversion compared to paid ads or content marketing.
- Flexible and scalable: Email marketing can grow with your business, no matter how big or small it is.
- High return on investment: Email marketing has the best return on investment (ROI) of any medium.
Email marketing is a must-have for businesses that want to connect with customers effectively. It can be used to announce new goods, keep leads interested, and boost click-through rates.
The Anatomy of a High-Converting Marketing Email
The way your email is structured is a big part of whether it will get the results you want. From the subject line to the call to action (CTA), every part of your email needs to be optimized for results. Here is how to write an email that gets a lot of responses:
1. How to Write the Perfect Subject Line
People will see the subject line first, and it’s what makes them click “open.” A catchy subject line increases the likelihood that someone will open your email. Keep it short, entertaining, and relevant. Action words that make you feel rushed or interested are good to use.
Let’s say “Unlock Exclusive Tips to Boost Your Open Rates – Don’t Miss Out!”
2. Preheader Text: Reinforce Your Message
You can get more people to open your emails by using the preheader text, which is the short piece of text that shows up next to the subject line in the inbox. This is where you can add more information or make your email more valuable. It should go with the subject line and give people more reasons to open the email.
Example: “Get actionable tips and a free guide to double your email conversions.”
3. Personalization and Segmentation
Personalization is a crucial way to get people more involved. Use their name and tailor the message to their interests based on previous purchases or interactions with your brand. You can also send more relevant material by dividing your audience into groups based on their behaviour or demographics.
It’s easy to divide your email list into groups and set up personalized campaigns with tools like ConvertKit. This leads to more involvement and conversions.
4. Write Engaging and Concise Email Copy
The text of your email should be short, clear, and focused on one thing. Your email should make it easy for people to do what you want them to do, whether that’s visiting your site, buying a product, or signing up for a workshop. Email marketing works best with short lines, bullet points, and a friendly tone.
When you write content for your audience, make sure it answers their problems or wants, and don’t only send them a little information in one email.
5. Call to Action (CTA): Drive the Desired Action
There should be a clear “call to action” (CTA) in every email. Make your call to action (CTA) stand out, whether you want people to buy something, download a free guide, or sign up for a workshop. Make sure your readers do what you want them to do by using precise wording, big buttons, and intelligent placement.
Say something like, “Get Your Free eBook Today!” Or click “Start Your Free Trial Now!”
How to get more people to open and click on your emails
After writing the email, the next task is to get people to open it and click through to the next page. Here are some tried-and-true ways to get more people to open and click on your emails:
1. Subject Lines for A/B Tests
One easy way to get more people to open your emails is to try out different subject lines. You can try out different styles with A/B testing to see which ones work best with your audience. You can use questions, numbers, or words that make people feel like they need to act quickly. Testing can help your email open rates go up by a lot.
2. Optimize for Mobile Devices
More than half of all emails are read on phones, so make sure yours are mobile-friendly. If you don’t write your email correctly, fewer people will click on it, and more will unsubscribe. Use responsive email styles that work on all screen sizes, and keep the copy of your emails short so that people on their phones don’t have to scroll for a long time.
Tools like AWeber already have responsive email templates, so your emails will look great on all email apps.
3. Personalization and Making Groups
Emails that are personalized for each person always do better. You can send more relevant emails by dividing your email list into groups based on the demographics, buy history, or interactions of your audience with your brand. People are more likely to click on and interact with personalized emails.
You could use MailerLite to make your efforts more relevant to different groups of people and get them more involved.
4. Creating a Sense of Urgency
Adding a sense of urgency to your emails is one of the best ways to get people to click on them. Use limited-time offers or limited supply to get people to act right away. The use of phrases like “Only 24 Hours Left” or “Limited Time Offer” can make people feel like they need to move quickly.
Example: “Hurry, only 3 days left to claim your exclusive discount!”
Career Opportunities in Email Marketing Writing
Recently, there has been a massive increase in the need for skilled email marketers and copywriters. This is because companies want to use email marketing to engage customers and get them to buy. Here are some ways that getting good at writing for email marketing can open up new job and pay opportunities:
1. Freelance Writing Emails
People who can write email copy as a freelance job are in high demand. As a freelance email marketer, you can work with different clients and offer services like writing email copy, creating campaigns, and making them work better. Many businesses hire other people to handle their email campaigns.
Freelancers can charge anywhere from $50 to $500 per email, based on how skilled they are and how hard the campaign is. You can make a steady income from this from anywhere in the world, which is a great chance.
2. Full-Time Remote Email Marketing Jobs
Every business, no matter how big or small, needs to use email marketing. A lot of companies hire full-time email marketers to run their email marketing campaigns, make sure their strategy is followed and keep an eye on essential success metrics like open and click-through rates. Email marketers can now work from anywhere because more and more people are working from home.
Glassdoor says that full-time email marketers make between $50,000 and $90,000 a year, but this depends on their experience and where they work.
3. Launching Your Email List
Building and growing your email list is another way to make money with email marketing. You can create helpful content that gets people to join, take care of that list, and then use it to make money through product sales, sponsored emails, or partnerships. A lot of creators sell online classes, digital goods, or affiliate marketing offers through their email lists.
You can automate and control your email list with tools like ConvertKit. This makes it easy to grow your audience and make steady money.
4.Teaching Email Marketing
You can teach others how to do email marketing once you’re good at it. A lot of marketers help companies and people who want to be email marketers get better at what they do by giving them online courses, webinars, or coaching programs. This gives you another way to make money and makes you look like an expert in the field.
Tools to Help You Master Email Marketing Writing
When it comes to email marketing, having the right tools can make all the difference. These are some of the best email marketing tools that can help you streamline your work, get more clicks, and make more sales:
- ConvertKit: This tool is great for entrepreneurs and creators because it has advanced automation and segmentation features that make it easy to send personalized messages.
- MailerLite: MailerLite is known for being simple and easy to use. It has a drag-and-drop builder, automation, and powerful tools to see how well your emails are doing.
- AWeber: To help you make your email marketing more effective, AWeber has responsive email templates, a powerful analytics dashboard, and built-in A/B testing.
FAQs on Email Marketing Writing
Q: How long should a marketing email be?
A: Most of the time, marketing letters should be short and to the point. For marketing emails, 50 to 150 words is a good length. For magazines or more in-depth articles, 200 to 300 words is better.
Q: How do I create a good email CTA?
A: A good call to action (CTA) is easy to understand, short, and easy to see. Use language that gets people to take action, like “Sign Up Now” or “Claim Your Discount Today,” and put it somewhere that is easy to see.
Q: How can I keep track of how well my emails are doing?
A: Monitor data like as open rates, click-through rates, and conversion rates to determine how well your email campaigns are performing. Tools like AWeber and MailerLite give you detailed reports and analytics that can help you make your following efforts even better.
The Bottom Line
Writing good email marketing copy is essential for establishing relationships, boosting sales, and ensuring steady income. You can grow your business or become an email marketer if you learn how to write emails that get people to click through and use the best tools, such as ConvertKit, MailerLite, and AWeber.
Whether you want to improve your company’s marketing strategy or start a new career in email marketing, these concrete strategies and tools will help you succeed.
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